"Starting a business is every bit as difficult as you hear it is, but the independence is worth every ounce of energy" -Jon Roberts
"In addition to correctly identifying user needs and getting the design right, you also have to nail the manufacturing, the marketing, the distribution network, the customer service. It takes design skills, patience, research, networking and a whole lot of hard work."
"Meet the Roberts family. They're three members of that tiny population. We think you can learn a lot by reading their product development story, and how they managed to launch a must-have tool in the outdoor products segment. Their story starts, as many invention stories do, with a disaster..." Read the full article from Core77 HERE.
